Lessons Revealed: Marketers Perform Their Own Reality Checks…and Share the Results

By Linda Mastaglio, ABC

Marketing during a recession is a challenge. Period. Regardless of a firm’s talent, skill, backlog,
or niche specialty, we all face dilemmas when dog-paddling our way through an extended
financial downturn.
The good news is that we all learn a great deal when we navigate the rough seas of recession, and in the
spirit of that knowledge, I reached out to colleagues to ask them to share what they’ve learned from being
a marketer in these tough times. Although I opened the opportunity to colleagues around the country, the
majority of responses came from the great state of Texas.

SMPS_Marketer Lessons_Learned_Marketers_Perform_Their_Own_Reality_Checks_Mastaglio_February_2011_